International Dental Show Cologne

Align Technology showcases digital portfolio

By Jeremy Booth, Dental Tribune International
September 21, 2021

COLOGNE, Germany: At IDS 2021, Align Technology will be showcasing the Align Digital Platform, including the most recent innovations from its digital solutions. The company’s exhibition space will provide in-person and virtual visitors with an interactive, hybrid experience that showcases new end-to-end digital workflows for digital orthodontics and restorative dentistry.

Dental practitioners from around the world will be familiar with Align Technology as the company that designs, manufactures and sells the Invisalign clear aligner system, iTero intraoral scanners and exocad CAD/CAM software for digital orthodontics and restorative dentistry.

This year, Align and exocad booths will represent Align’s biggest IDS exhibition space to date, an illustration of Align’s continued commitment to dental professionals. Located in sector A-030-C-031, Hall 3.2, the exhibition space can be visited by those attending IDS in Cologne and by those attending virtually from around the world. Those who cannot make it in person will be welcomed virtually and offered tailor-made digital experiences.

All IDS 2021 attendees—including dentists, laboratory practitioners and industry partners—will be able to learn about Align’s latest innovations, including the Invisalign Go Plus system, the latest addition to the general dentist’s portfolio for mild to more complex cases. Attendees can also see how digital workflows are enabled by the Align Digital Platform for the Invisalign system, iTero intra-oral scanners and a suite of proprietary digital tools that includes virtual solutions for continuity of care with existing patients. In addition, Align will showcase its end-to-end digital workflows, including the ortho-restorative workflow and software solutions from exocad for restorative dentistry.

“IDS is a key event to meet with Invisalign doctors and other practitioners to showcase the latest innovations that are part of our integrated Align Digital Platform”
– Markus Sebastian, Align Technology

In the lead-up to the show, Markus Sebastian, the company’s senior vice president and managing director for the Europe, Middle East and Africa (EMEA) region, commented: “We are committed to providing long-term, agile solutions to help dental practitioners use the Invisalign system and iTero scanners to achieve predictable and efficient treatment outcomes and create positive experiences for patients.”

He added: “IDS is a key event to meet with Invisalign doctors and other practitioners to showcase the latest innovations that are part of our integrated Align Digital Platform. This year, we look forward to the opportunity to connect and demonstrate our commitment to the dental community, whether in person or virtually, at IDS.”

The company values close communication and collaboration with its customers. “We strive for opportunities to engage and better understand how we can support doctors and their staff by delivering robust digital clinical education and support programmes,” commented Lee Taylor, Align’s vice president of marketing for EMEA. “Our goal is to inspire Invisalign practices to leverage all the digital tools available to them and transition from analogue to digital workflows as smoothly as possible,” he said.

Editorial note: Visit Align Technology at IDS 2021 at Booth A030–C031 in Hall 3.2. 

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