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Cologne to welcome dental professionals to 2017 IDS


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The 2017 IDS will be held in Cologne from 21 to 25 March. (Photograph: Koelnmesse)
Dental Tribune International

By Dental Tribune International

Mon. 20. March 2017


COLOGNE, Germany: In less than 24 hours, the International Dental Show (IDS) in Cologne will be opening its doors again to visitors from around the globe. At the Koelnmesse fairgrounds on the right side of the river Rhine, thousands of dental industry representatives are currently busy with their final preparations for the world’s largest dental showcase.

According to the latest figures from the organisers, over 2,300 manufacturers and dealers have registered to participate infor the 2017 exhibition, which has been extended again and will now be held over to six halls of the Koelnmesse fairgrounds.

All major competitors in the industry have announced that they will be introducing new products and further developments across the various specialties, including the newest dental materials, implants and laboratory equipment, and state-of-theart practice management solutions, during the fi ve days of the show. Today, the first innovations will be announced by Ivoclar Vivadent and W&H during their respective press conferences.

In addition to long-term exhibitors, a number of new companies will be showcasing their portfolios at this year’s event. Furthermore, joint exhibitions have been announced by dental industry associations from the US, Italy, France, Korea, Brazil and the UK, among many others.

“Our new exhibitors come from various fields of dentistry and their ranges will expand the already large
and diverse offering at the show. Furthermore, IDS is becoming increasingly international with companies from North America, Asia and Europe exhibiting their latest products and solutions at the event for the first time,” Koelnmesse CEO Katharina C. Hamma told Dental Tribune Online.

The 2017 IDS starts tomorrow with the Trade Dealers’ Day. This first day of the show is traditionally reserved for business-to-business negotiations. In addition to the large-scale exhibition, visitors will be able to participate in a diverse and interesting accompanying programme that includes the established Speakers’ Corner, held in the passage between Halls 4 and 5 this year, as well as the recently introduced Career Day and Know-how Tours. For the last, registrants will have the opportunity to view two highly regarded dental practices clinics in Cologne and learn how they apply state-of-the-art equipment in daily practice.

“Both formats were very well received by our visitors and will be continued in 2017. While IDS focuses primarily on the business and product presentations at booths, we strongly believe that an interesting auxiliary
programme can generate leads for information gathering and new business negotiations,” Hamma said.

Despite the worldwide recession in 2008/2009, IDS has grown extraordinarily over the last two decades, now attracting over 130,000 visitors from around the globe for every edition. Although held in Germany only every two years, the show has become one of the most important international platforms for dental manufacturers to launch new products to global markets, establish new business contacts and obtain potential new customers, according to industry experts. Figures released by the organisers after the show in 2015 showed that 70 per cent of the exhibitors came from outside Germany, and the number is expected to increase further this year.

Particularly strong growth was also reported in the number of visitors from overseas, particularly from Asia, North America, Brazil, and the Middle East. Dr Martin Rickert, chairman of the board of the Association of the German Dental Industry, which is co-organising the event, said: “IDS 2015 was once again an impressive milestone in a very long success story. With the 37th IDS, we want to continue the successful series of the previous International Dental Shows.”

At the event, visitors will be able to pick up their free copy of the today international show newspaper, produced jointly by Dental Tribune International and OEMUS MEDIA, with the latest from IDS 2017, new products and things to do in Cologne. Daily news updates, photographs and videos in English will also be available online at a dedicated topic page on the Dental Tribune website. In addition, the publisher will be sending out special newsletters during the show. Dental professionals wishing to receive these can register at

For those interested in attending the show, tickets can still be purchased on-site during the entire period of the event. More information is also provided at the official website,

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