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“We are confident that MyCrown will be dentists’ system of choice”


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Jürgen Kiesel, General Manager of FONA Dental, with the company’s new chairside CAD/CAM system, MyCrown. (Photograph: DTI)
Kristin Hübner, DTI

By Kristin Hübner, DTI

Mon. 10. April 2017


COLOGNE, Germany: At the International Dental Show (IDS) in March, FONA Dental introduced MyCrown, a complete integrated chairside CAD/CAM solution that enables dentists to offer crowns, veneers, inlays, onlays and small-span bridges in only one visit. Dental Tribune Online spoke with FONA General Manager Jürgen Kiesel about the promising new system, which he claims has the shortest learning curve in the industry, and why he believes that, with systems such as MyCrown, chairside dentistry will see a major upswing in the years to come.

According to Kiesel, one of FONA’s main objectives is to make advanced technology accessible to more dentists around the world. MyCrown, the company’s latest state-of-the-art addition to its portfolio, consists of an intraoral camera, design software that guides the dentist step by step through procedures, and a milling unit. Targeted at the general dentist, the system’s functions are intended to cover 90 per cent of what the general practitioner does in daily practice, purposely excluding specialist functions, such as for implantology and orthodontics.

“We have a very simplified approach,” Kiesel explained. “The software consists of only five steps and we have minimised and focused the functionality to the dentist’s daily needs. In addition, based on experience, we optimised the workflow of the software for an integrated system without requiring the use of an external scanner or a milling unit from another manufacturer.”

“When it comes to advanced chairside systems, we like to speak of the ‘three too’s’: too complicated, too time-consuming, too expensive,” he added. “And with MyCrown, we have focused on addressing these.” In his previous position at Sirona (now Dentsply Sirona), Kiesel experienced different CAD/CAM systems and, according to him, the learning curve with those was far from what he has experienced with MyCrown.

Ease of use
The system’s use is very intuitive, Kiesel stated, allowing the dental assistant to work with it easily as well, and thus enabling the dentist to focus on the most important parts of the procedure. This allows him or her to treat two to three patients at the same time. “This is something that differentiates us from other competitors,” Kiesel added. “Mainly because we can offer this ease of use, we are confident that MyCrown will be dentists’ system of choice.”

Addressing the concern that technology is too expensive, MyCrown was developed as part of the emerging value segment in digital dentistry. “The value segment was kind of born at this IDS,” Kiesel pointed out. “It did not exist previously. There were basically just two producers in the market. This year, however, we have seen more or less ten systems starting in this area and we believe that, for the first time, chairside dentistry will be on everyone’s lips and in everybody’s mouth.”

By offering a top-notch system for a more affordable price, FONA aims to be the top choice for dentists wishing to enter into CAD/CAM. Reduced pricing is possible because of the intentional limiting of functionality of the systems regarding specialty indications. In addition, the technology used was carefully chosen to compete in the segment. One example Kiesel gave is the camera system, which still requires a spray. “We optimised the spray to work with a very thin and quick application, so the spray is not inconvenient to practitioners. With it, we can provide a more cost-effective camera that still delivers images in colour,” he explained.

However, a focus on certain functionalities does not mean that dentists are limited in their use of MyCrown if they want to combine the system with devices from other providers, Kiesel emphasised. “We don’t want to bind our customers. Our scanner uses an open format and the client can decide whether he or she wants to use the milling unit in the system or wants to work with a laboratory,” said Kiesel about the open approach. “A fully integrated system with a simplified workflow, offering the shortest learning curve in the industry and allowing the fabrication of a crown in only 1 hour, this solution will change dentistry,” he said confidently.

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