COLOGNE, Germany: The 2017 International Dental Show (IDS), which took place from 21 to 25 March, was a show of superlatives in many respects. One of the numerous highlights on the exhibition floor this year was the Media Lounge, the booth of Dental Tribune International (DTI) and its German publishing partner OEMUS MEDIA. It gave representatives of the global dental business a 230 m2 space in which to relax and network.
With a unique design that changes every two years, the Media Lounge provides an oasis during the busy IDS week. Accessible via a personalised invitation card, which members of the dental industry receive ahead of the show, the Media Lounge offers delicious à la carte dishes, as well as coffee and other drinks, prepared by a high-end culinary crew.
As an IDS tradition, DTI hosts an event every evening under a new theme. Throughout the dental industry, these invitation-only nights are known as an exclusive opportunity to receive business updates on international markets and connect with leaders from the dental industry.
On 21 March, Russian Night was organised in collaboration with DTI’s media partner DENTALEXPO. The second evening was Brazilian Night and on the third CHANNEL 3’s key opinion leaders from 15 countries held their annual meeting. As part of the evening, the annual P-I Brånemark Award was granted for the second time. CHANNEL 3 Night was followed by an Iranian reception, which was organised in close collaboration with DTI’s local partner in Iran. On the evening of 25 March, dental company Kulzer hosted an information session for dental students about dentXperts, Kulzer’s career club for dental students, young assistant dentists and dentists aiming to open their first dental practice. Every evening, traditional cuisine and beverages relevant to the respective theme were served.
The Media Lounge featured a fully equipped editorial office, where editors, graphic designers and video specialists produced up-to-the-minute content during the show. The result was six daily issues of the today trade show newspaper, which published product news, interviews and other highlights of the previous day. More than 30 hostesses distributed 10,000 issues daily to the around 155,000 visitors to the show. In addition, the online editorial team informed e-mail subscribers about the latest at IDS through newsletters sent throughout the day.
For the first time in the history of its participation at IDS, DTI hosted a lecture space. From 22 to 24 March, visitors had the opportunity to attend 30-minute presentations by dentists, product developers, dental experts and other representatives of the global dental industry. The interactive lectures took place every hour and were broadcast live online.
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