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Interview: “Our booth will be the meeting point for the exocad community”

Novica Savic has been working in the dental industry for 30 years and joined exocad in November 2017. (Image: exocad)
Dental Tribune International

Dental Tribune International

Tue. 21. September 2021


In this interview, Novica Savic, chief commercial officer at exocad, explains why the company’s commitment to IDS remains unchanged and what visitors can expect.

Why did exocad decide to make its biggest IDS appearance yet at this year’s event?
After IDS 2019, exocad had already decided that we needed a larger booth space. Two years ago, large crowds formed around the software demonstrations because so many users, technology and sales partners visited our booth. To ensure that visitors now have a better view of the demonstrations and that hygiene regulations can be complied with, we have enlarged the stand by over 50%.

Our commitment to IDS as the most important leading trade fair of our industry is unwavering. I see the trade fair as a driver for innovation; many companies are aligning their development and innovation cycles with IDS, which underlines its function as the world’s leading trade fair of our industry.

How is exocad adapting the booth concept to the current situation?
Exocad will still have a very open presence at the trade fair stand, in line with our philosophy of an open software platform. We will have a total of 12 different software demo stations with plenty of space between them. Visitors will still be able to move freely around the stand to find out about our products and talk to our software specialists. After all, it is precisely this personal exchange that makes the trade fair so appealing.

Owing to the pandemic, however, the stand will have a transparent glass railing at the aisles. If necessary, we will measure the flow of visitors to the stand and adapt the respective distancing measures. Transparent protective walls, disinfection facilities, mandatory face masks and distancing will provide a safe experience at the booth for both our employees and visitors.

What can IDS visitors expect at the exocad booth?
Our booth will be the meeting point for the exocad community. After all, IDS provides one of the few opportunities for users to engage in direct, personal exchange with our software specialists and developers, who are also looking forward to engaging with customers. Getting direct feedback from users motivates and inspires them to improve and enhance our products even further.

Exocad has three core products: DentalCAD, ChairsideCAD for single-visit dentistry and exoplan for implant planning. New features for individual software products are planned, as well as some surprises, which we can’t reveal just yet.

What do you personally expect from IDS 2021?
I think that many dental technicians and dentists are looking forward to attending IDS in order to see colleagues and their contacts at companies in person again. I expect an amazing event and a great atmosphere. Of course, IDS will be different this year than before, but one thing remains: we will definitely see many new products in Cologne.

Editorial note: To learn more about exocad, visit the company’s booth (A020) in Hall 3.2 or

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