Align launches Made to Move campaign at IDS

Dental Tribune International

Fri. 24. March 2017

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COLOGNE, Germany: With a sizable audience gathered, Align Technology Chief Marketing, Portfolio and Business Development Officer Raphael S. Pascaud launched the company’s new advertising campaign and brand identity for Invisalign at IDS in Cologne on Wednesday night. Made to Move is Align’s first integrated campaign that emphasises the strengths of its flagship product, and the focus on moving forward represents the company’s commitment to making clear aligners the preferred choice for tooth straightening.

This is only the second time Align has exhibited at IDS, although its position as the clear aligner market leader has ensured a steady stream of visitors to the company’s booth. Made to Move marks a new direction for the company, which is seeking to train and educate dental professionals from all parts of the world to become Invisalign providers. “Moving forward is something every patient is looking to do, and this is best achieved through an Invisalign smile,” Pascaud said. “We believe a better smile has the power to create a better future and so we have created the technology to achieve this.”

Pascaud proudly mentioned that over four million patients worldwide have already successfully undergone Invisalign treatment. He also discussed the importance of innovative technology such as the iTero intra-oral scanner and the Outcome Simulator, which is able to visualise for patients what their improved smile would look like within a matter of seconds.

Although clear aligner therapy has conventionally been the domain of orthodontists, Align has broadened its target market of dental professionals so that a wider range of dentists can now offer Invisalign treatment. Invisalign Go is specifically designed for general dental practitioners and guides users through all the stages of identifying, planning and treating aesthetic smile corrections between the first premolars. Since Invisalign Go’s debut in late 2015, Align has successfully trained thousands of general dentists across Europe on how to properly use the system and is looking to increase this number in the future. “Our commitment to dentists is to help provide quality treatments and facilitate their growth,” Pascaud said.

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