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Start preparing for IDS 2019 now

In 2017, over 2,300 companies from around the world exhibited at IDS. (Photograph: Yvonne Bachmann, DTI)

Thu. 25. May 2017


LEIPZIG, Germany: Two months after a successful attendance at the International Dental Show (IDS) in Cologne in Germany, Dental Tribune International (DTI) has now released its media kit for the 2019 show already. Through its event-related print and online products, the publisher aims to offer visitors a comprehensive information source. Exhibitors can thus choose from a multifaceted portfolio in selecting advertising options that fit their individual needs and give them optimal exposure during IDS.

During the next IDS, which will take place from 12 to 16 March 2019, DTI will be publishing a new edition of the today show daily newspaper in collaboration with its German partner OEMUS MEDIA. In total, six issues, including a pre-event issue released on 11 March, with a print run of 10,000 copies per day, will be produced on-site to guarantee the most comprehensive and up-to-date news and product reference guide at IDS. Free hard copies of today will be made available to IDS visitors every day. In addition, special today show preview and review editions will be e-mailed to opinion leaders, dealers and distributors in 112 countries before and after IDS.

Furthermore, DTI will be providing up-to-the-minute live coverage of IDS via its website,, which has an audience of over 650,000 dental professionals worldwide. It will also be keeping readers up to date with various e-newsletters and e-blasts, sent to an international database of 250,000 addresses multiple times per day.

As part of DTI’s flagship e-learning platform, the Dental Tribune Study Club, the publisher introduced the Lecture Corner during IDS 2017. This on-site education symposium featured over 20 live lectures held by dental experts and industry representatives that informed IDS visitors about the latest trends in the field. In 2019, the Lecture Corner will be located at the Media Lounge, DTI and OEMUS MEDIA’s joint booth, in Hall 4.2.

Another first in the history of DTI’s attendance at IDS was the DTI Press Event that was held one day prior to the opening of IDS 2017. Again, for the next IDS, DTI will be offering companies the unique opportunity to present their innovations to an international audience consisting of media representatives of the DTI publishing group through a press conference.

The media kit for IDS can be accessed and downloaded here. Companies interested in booking advertisements or lecture or press event slots with DTI may contact their respective account manager. As only a limited number of slots are available, bookings will be accepted on a first come, first served basis.

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